Marketing Operations

Test Description:

Helps your organization hire and develop marketing professionals who can optimize marketing efforts, improve efficiency, and ensure alignment with overall business objectives. This test assesses proficiency in marketing analytics, understanding customer behaviors and personas, project management, and implementing marketing automation.

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Skills Covered:

1. Marketing Analytics
2. Marketing Automation
3. Project Management
4. Customer Insights and Market Segmentation
5. Market Segmentation
6. Forecasting and Modeling